Roku Privacy Policy

Last Updated: January 21, 2020

Roku Privacy Policy (EU)

Roku values the security of our clients. This Privacy Policy portrays the data that Roku, Inc. also, partnered organizations other than Roku DX Holdings, Inc. ("Roku," "we," or "us") gather about customers ("you" and "your household") and how we use and offer that data.

Scope of this Privacy Policy

This Privacy Policy applies to data gathered by Roku on the "Roku Services", which incorporates: Roku sites ("Roku Sites"), Roku's items and certain different items using Roku's spilling stage or working frameworks (counting Roku players, Roku TVs, speakers and other sound empowered items) (altogether, "Roku Devices"), certain Roku co-marked channels ("Roku Direct Publisher Channels"), Roku's portable applications (counting the Roku Mobile App), Roku marked channels like the Roku Media Player and The Roku Channel ("Roku's Channels"), the Roku messages and bulletins, and Roku's records on outsider long range interpersonal communication destinations.

Using our items and administrations, you can stream channels gave by different organizations ("Third-Party Channels"), and Roku co-marked channels like the Roku Direct Publisher Channels. At the point when you stream one of these channels, you are interfacing with that channel legitimately, and the channel supplier and its investigation and publicizing accomplices may gather data from your Roku Device, including your gadget identifier and how you utilize that channel. This Privacy Policy doesn't cover the activities of these channel suppliers and their accomplices. For more data about how these channels utilize your information, if it's not too much trouble see their protection policies.

Roku is headquartered in the United States and is guaranteed with the EU-U.S. what's more, Swiss-U.S. Security Shield Framework in regards to the assortment, use, and maintenance of individual data from the EU and Switzerland and the United States. For more data, it would be ideal if you see Part V, Section C below.

Part I. Data Collection

Information is gathered from or about you from different sources, as portrayed below.

A. Data You Provide

1. Registration Information

When you pursue a Roku account, we request data, for example, your name, email address, postal location, phone number, birth date, and segment data. On the off chance that you join utilizing an internet based life account, we may likewise get data from those long range interpersonal communication administrations, for instance, your name or client name. On the off chance that you register to get duplicates of Roku blog entries, we will likewise gather your email address.

2. Installment and Shipping Information

When you include a Visa or installment technique to your record or put in a request with us, we will gather your installment data and charging address, and (in the event that you make an item buy), your transportation information.

3. Other Contact Information

If you use item includes with content informing or email, Roku will likewise gather the telephone number, email address, and some other contact data you provide.

4. Communications

If you get in touch with us legitimately, we may get extra data you give, for example, your name, email address and telephone number, and the substance of a message or connections that you may send to us.

5. Data You Provide About Others

We additionally gather the individual data of others, for instance, in the event that you give email delivers of companions to referrals or postal locations of beneficiaries for blessing purchases.

B. Information We Collect as You Use the Roku Services

1. Apps, Browser and Device Information

At the point when you utilize the Roku Services, we may get data about the applications, program and gadgets you use to get to our administrations, for example, gadget types and models, exceptional identifiers (counting, for Roku Devices, the Advertising Identifier related with that gadget), IP address, working framework type and form, program type and language, Wi-Fi arrange name and association information, and data about different gadgets associated with a similar system. For Roku Devices, we may likewise gather the name of the retailer to whom your Roku Device was sent, different quality measures, blunder logs, programming adaptation numbers, and gadget status (counting the status of battery-fueled embellishments). At the point when you empower Bluetooth on a Roku gadget, we may gather your Bluetooth utilization, for example, association quality, the name of the gadget associated with your Roku gadget, and the beginning and stop time of your association.

2. Information from Cookies and Similar Technologies

We and our colleagues gather data on our sites utilizing treats, pixel labels, or comparable advances. Our colleagues, for example, investigation and promoting accomplices, may utilize these advances to gather data about your online exercises after some time and across various online administrations. For more data on how we and others use treats and related advancements on Roku Sites, and your decisions with respect to the utilization of these advances for following, please click here to review the Roku Cookies Policy.

3. Your Activity and Other Usage Information

We get data about your connections with the Roku Services, for example, your hunt history, list items, sound data when you use voice-empowered highlights, channels you get to (counting use insights, for example, what channels you get to, the time you get to them, and to what extent you spend seeing them), associations with substance and ads, and settings and preferences.

We get data about your exercises inside Roku's Channels and Roku Direct Publisher Channels (i.e., channels co-marked with the Roku logo on the channel's landing page), like the recordings and other substance you select and see inside these channels. On the off chance that you utilize the Roku Media Player channel to see your video or photograph records or tune in to your music documents, Roku will gather information about the records saw inside the Roku Media Player, for example, codecs, and other metadata of the neighborhood records you play through the Roku Media Player.

When you utilize a Roku TV with the Smart TV experience empowered, we utilize Automatic Content Recognition ("ACR") innovation to get data about what live TV content you watch by means of the Roku TV's recieving wire, and what you watch by means of gadgets associated with your Roku TV, including link and satellite set top boxes. For instance, we get TV seeing data, for example, the projects, advertisements, and channels you see, the date, time and term of the review, and how you utilize the on-screen TV direct. We get TV seeing data both when you get to live TV straightforwardly through your Smart TV's interface and when you get to live TV from inside a Third-Party Channel. On the off chance that the Smart TV experience is empowered on your Roku TV, we will utilize this data to customize your TV seeing experience and advertisements.

If you utilize Roku's portable applications, notwithstanding the other utilization data depicted right now, likewise log whether you utilize an element called Play on Roku, which permits you to play recordings, photographs and music put away on your cell phone on your Roku TV or a TV with a Roku spilling player associated with it. Roku's portable applications may require consents to get to the substance and other data put away on your versatile device.

C. Data We Receive from Third Parties

We may get information about you from different sources like information suppliers and consolidate it with the information that we gather from you or your utilization of the Roku Services. We may likewise get your own data from others on the off chance that they have alluded you as portrayed under Part I, Section A(5) above.

D. Information Collected by Channel Providers

In the event that you introduce or stream a Third-Party Channel or Roku Direct Publisher Channel (i.e., a channel co-marked with the Roku logo on the channel's landing page), or in the event that you lead a voice search in one of these channels, you are communicating with that channel legitimately, and the channel supplier and its publicizing accomplices may gather data about your Roku Devices (counting one of a kind identifiers, IP locations, and gadget settings like language and time zone), your Roku account enrollment data (in the event that you decide to impart that to them), and your utilization of that channel (e.g., recordings, promotions and other substance you search, select and see inside their channels, and sound data when you utilize a portion of the voice-empowered highlights), as portrayed in the security approach for that channel. You should audit the protection arrangement for the channel you need to stream to see how your information is utilized. What's more, we additionally get data about your connections with the Roku Direct Publisher Channels, as depicted in Part I, Section B(3) above.

E. Information Collected by Voice Assistant Providers

If you connect your Roku gadget to a non-Roku voice-empowered menial helper administration (e.g., Alexa and Google Assistant), and use it to control your Roku gadget, you are associating with that voice administration straightforwardly and the supplier of the administration will record your voice and offer this data with us, and we will utilize that data as portrayed right now. For more data about how these suppliers may utilize your voice information, if you don't mind survey their protection policies.

Part II. Data Usage

Information gathered by Roku is utilized for the accompanying purposes:

1. Support, Maintenance and Fulfillment: to give and keep up the Roku Services, and to process and satisfy your solicitations or orders

2. Improvement of Products and Services:to comprehend and investigate our client base and how you utilize the Roku Services, and to improve and upgrade the Roku Services, and to grow new items, administrations, highlights and functionality;

3. Personalization: to customize your experience on the Roku Services, including proposing and offering you important substance and recommendations;

4. Advertising: to give you promoting, including customized publicizing (contingent upon your publicizing inclinations), on the Roku Services, Third-Party Channels, and on outsider sites, portable applications, stages and gadgets, and to quantify and comprehend the range, viewership, and viability of such advertising;

5. Marketing and Promotions: for showcasing purposes, including sending you messages and instant messages about items, occasions, advancements and offers from Roku or its accomplices or publicists, and understanding the adequacy of our marketing;

6. Analytics and Performance: to gauge execution and investigate key measurements significant to our business, for example, promoting and publicizing viability, our client base, item and administration use, highlight and substance prevalence, programming and equipment quality and market trends;

7. Service Communication and Customer Care: to speak with you, including sending you administration data, for example, affirmations, solicitations, sees, refreshes, security cautions, client studies, and support and managerial messages; and to react to your remarks and questions and give client service;

8. Protect Roku, our Users and Others: to implement our terms and conditions or secure our business, accomplices or clients; and

9. Security and Fraud Prevention: to secure, research, and stop against false, unapproved, encroaching or illicit activity.

Part III. Information Sharing

A. Your Sharing

You can share surveys or criticism on the Roku Sites and remarks and substance on Roku's designer discussions, message sheets, and records on outsider person to person communication locales. Data posted in these scenes might be accessible to people in general. You can likewise impart to us individual data of others as portrayed in "Data You Provide" under Part I, Section A above (e.g., for referrals or blessing buys). We depend on you to get the authorization of those others to permit us to gather their own data. Kindly be aware of your own security needs and those of others as you pick what to share and make open. We can't control the protection or security of data you decide to make public.

You can likewise decide to share your Roku account enlistment data with suppliers of Third-Party Channels and Roku Direct Publisher Channels.

B. Our Sharing

1. Service Providers and Vendors

We work with different organizations (counting temporary workers and specialist co-ops) to offer types of assistance for us and to help with our activities, which may necessitate that they access and utilize your data. For instance, we may utilize different organizations to speak with you (by means of phone, email, or letter) about our items or administrations, to send data to you, to process and gather installment through your Mastercard (if relevant), to give client care, to get extra information about you, and to perform investigation and other work that we may need to outsource.

2. Channel Providers

We share data with accomplices whose administrations are accessible through the Roku Services, for example, suppliers of Third-Party Channels and Roku Direct Publisher Channels. This data is shared for various purposes, including for detailing and investigation (e.g., report on the all out number of channel establishments or the quantity of hours spilled), offering support to you, fitting your client experience, and customizing ads to you.

If you buy in to a channel from these accomplices on your gadget or through the Roku Services and you don't wish to type in your data utilizing the remote, we can share your Roku account enlistment data with the channel supplier to spare you time. For more data about how these channel suppliers will utilize your information, if it's not too much trouble counsel their separate protection policies.

3. Examination Providers

We use investigation administrations, for example, Google Analytics to gather and procedure certain examination information on Roku Services. These examination administrations may likewise gather data with respect to your utilization of other organizations' sites, applications, online administrations, and gadgets. You can find out about Google's practices by going to, and quit them by downloading the Google Analytics quit program add-on, accessible at

4. Promoting Partners

We work with promoting accomplices to give you notices that we think may intrigue you on Roku Services and on other organizations' sites, applications, and gadgets. These promoting accomplices may set and access their own treats, pixel labels and comparative advances on the Roku Services and they may some way or another gather or approach data about you which they gather after some time and across various online administrations and gadgets. On the off chance that you don't wish to get customized ads, you can find out about your decisions underneath under Part IV, Information Access and Choices.

5. Publicizing Measurement Providers

We work with publicizing estimation suppliers to support us and our promoters comprehend the adequacy of their advertisement crusades. These estimation suppliers gather or get data about your review of or communication with promotions, including notices that you see inside Roku Direct Publisher Channels, Roku's Channels and Third-Party Channels, just as ads remembered for content that you see through your Roku TV's reception apparatus and associated gadgets (on the off chance that you empowered Roku's Smart TV Experience as portrayed above in Part I, Section B(3)). We may likewise share your socioeconomics information and crowd sections (for example avid supporters, sitcom lovers, string cutters, and so forth.) with promoting estimation providers.

Some publicizing estimation suppliers go about as our specialist organizations and may just utilize the information they gather for reasons for offering types of assistance to us. We may share data that by and by distinguishes you straightforwardly with these suppliers, however in the event that we do, we won't share your survey information with them. Other promoting estimation suppliers utilize your data to offer types of assistance to their different customers, and we won't share data that by and by distinguishes you straightforwardly with these suppliers. In any case, if these suppliers as of now have your recognizable data (e.g., on the off chance that you have given it to them or they have gotten it from another business), at that point they might have the option to connect that information with the data we give to them. Estimation suppliers utilize your data to make insights about what substance and commercials are being viewed – for instance, to support them and their customers comprehend the crowd seeing the substance or promotions, and to quantify the viability of the advertisements.

6. Voice Assistant Providers

If you connect your Roku gadget to a non-Roku voice-empowered menial helper (e.g., Alexa and Google Assistant), you are deciding to have us share restricted gadget information with the voice aide supplier, for example, gadget type, its fueled state, and the names of its HDMI ports. For data about how these suppliers utilize this information, it would be ideal if you survey their security policies.

7. Corporate Affiliates

We may impart your data to our present or future "partners" (which implies a parent organization, any auxiliaries, joint endeavors, or different organizations under basic control), in which case we will require our offshoots to respect this Privacy Policy.

8. Consent

We additionally may impart expressly distinguishing data to your assent, for instance, when you consent to our sharing of your specifically recognizing data with other outsiders for their own showcasing purposes, subject to their different protection policies.

9. Merger, Sale, or Other Asset Transfers

We may likewise impart your data to others regarding or during exchange of any merger, financing, securing, chapter 11, disintegration, exchange or continuing including deal, move, divestiture or revelation of all or a bit of our business or advantages for another company.

10. As Required by Law and Similar Disclosures

We may likewise share your data (1) to conform to laws or to react to legitimate solicitations and lawful procedure, (2) to secure the rights and property of Roku, our workers, operators, clients, and others, including to authorize our understandings, approaches, and terms of utilization, (3) in a crisis to ensure the individual wellbeing of Roku, its representatives or clients, or any individual, or (4) to research, forestall, or make a move with respect to unlawful or suspected illicit activities.

11. Collected or De-Identified Information

We may likewise share amassed or de-distinguished data (i.e., data that doesn't actually recognize you straightforwardly), or factual data about you, including socioeconomics information and crowd fragments (e.g., avid supporters, sitcom devotees, rope cutters, and so forth.), with others for an assortment of purposes, including for their own uses, for instance, for improving their items and administrations for us and others, and to make ads increasingly important to your interests.

Part IV. Data Access and Choices

A. General Requests for Account Holders

If you have a Roku account, you may view and update certain contact and charging data we have about you by signing into your record on In the event that you in any case wish to request access, adjustment, or erasure of any of your own data held by us in your Roku account, if it's not too much trouble click here. In any case, we may decay demands that are irrational, denied by law, or are not required to be respected by appropriate law.

B. Email Marketing Choices

Our advertising messages reveal to you how to quit accepting further promoting messages. In the event that you quit, we may at present send you non-promoting messages, for example, messages about your records and our professional interactions with you, and, as permitted by relevant law, demands for your support in reviews. You may likewise contact us here at whenever to tell us that you never again wish to get further showcasing messages from us.

C. Customized Advertising Choices

You can set your inclination for customized advertisements from Roku by modifying the "Promotion Personalization" setting in your Roku account. At the point when you debilitate this setting, we won't use data related with your Roku record to customize your promotions on the Roku Service and on different gadgets, sites, channels or applications. You will at present observe promotions, yet they will be less applicable to you. Advertisements you see can even now be "logical" – for instance, they can be founded on the topic of what you are seeing or the hour of day.

Some promotion upheld channels on your Roku Device utilize the gadget Advertising Identifier to customize advertisements in these channels. To request that these channels stop this training, you can empower the Limit Ad Tracking setting on the gadget. It would be ideal if you note that diverse channel suppliers have various approaches, and some may not respect your solicitation. You ought to counsel the security strategies of the channels you use to become familiar with your options.

You can likewise reset the Advertising Identifier of your Roku Device by picking "Reset Advertising Identifier" in your Roku Device settings.

If you are visiting Roku's site, channels or applications without signing into your Roku account, you can quit customized advertisements through our online quit instrument (remembered for Roku's treat arrangement) and through any settings offered by your versatile working framework or your OTT gadget from different organizations to restrain promotion following. Each of these quit systems picks you out of customized promotions just for that particular gadget or browser.

D. Decisions Regarding "Keen TV Experience" and Automatic Content Recognition (ACR) on Roku TVs

If you might want to incapacitate the Smart TV Experience on your Roku TV, if it's not too much trouble visit your Roku TV's Settings menu (Settings > Privacy > Smart TV Experience) and de-select "Use Info from TV Inputs".

E. Voice Feature Choices

Visit the Settings menu of your Roku Device with voice-actuated highlights (under Settings > Privacy > Microphone), for controls in regards to channel applications' entrance to the amplifier on your remote control or portable device.

F. Don't Track

At this time there is no acknowledged standard for how to react to Do Not Track signs, and we don't react to such signals.

Part V. Information Storage, Transfers and Security

A. Security: We use industry-standard techniques for making sure about electronic databases of individual data. Nonetheless, you should realize that no organization, including Roku, can completely dispose of security dangers related with individual data. To help secure yourself, if you don't mind utilize a solid secret word, don't utilize a similar secret word to get to your Roku account that you use with different records or benefits, and ensure your client names and passwords to help keep others from getting to your records and services.

B. Transfers:Roku is a worldwide organization with members, differed business forms, the executives structures and specialized frameworks that cross outskirts. Data gathered by Roku or for our sake might be put away on your Roku Devices, on your cell phone in the event that you utilize Roku's versatile applications, or on our servers, and might be moved to, got to from, or put away and prepared in, the United States, EU part state nations, India, the Philippines and Costa Rica, and whatever other nation where Roku or its specialist organizations keep up offices or call focuses, including purviews that might not have information security laws that give assurances equal to those gave in your nation of origin. Be that as it may, we will secure all close to home data we acquire as per this Privacy Policy and find a way to guarantee that it is dealt with lawfully.

C. Protection Shield:We conform to the EU-US and the Swiss-US Privacy Shield Frameworks as set out by the U.S. Branch of Commerce with respect to the assortment, use, and maintenance of Personal Information from EU part nations, the United Kingdom and Switzerland. We follow the Privacy Shield standards (on notice, decision, responsibility for ahead exchange security, information respectability and reason confinement, access, and plan of action, authorization and obligation). On the off chance that there is any contention between the approaches right now and the Privacy Shield Principles, the Privacy Shield Principles will govern.

To get familiar with the Privacy Shield program, and to see our accreditation page, if it's not too much trouble visit

With regard to individual data got or moved compliant with the Privacy Shield Frameworks, we are dependent upon the administrative requirement forces of the U.S. Government Trade Commission. In specific circumstances, we might be required to reveal individual data in light of legitimate demands by open specialists, including to meet national security or law authorization requirements.

Individuals with questions or grievances in regards to this Privacy Policy should initially submit requests by means of email to here. For any uncertain security objections under the Privacy Shield Principles, if it's not too much trouble contact Roku's autonomous debate goals body Judicial Arbitration and Mediations Services, Inc. Under restricted conditions, restricting assertion might be a question goals system if your grievance can't through these channels. It would be ideal if you visit the Privacy Shield website for extra data about the mediation process.

D. Retention: Personal data we gather might be held for whatever length of time that expected to satisfy authentic business purposes, incorporating the reasons laid out in "Data Usage" under Part II, or for a timespan explicitly required or permitted by material guidelines or laws.

Part VI. Extra Notice for European Economic Area (EEA) Residents

A. Lawful Basis for handling personal information

If you live in the European Economic Area, our lawful reason for gathering and utilizing your own data will rely upon the individual data and the particular setting wherein we gather it.

However, we will ordinarily gather individual data from you (1) where we need the individual data to go into or play out an agreement with you, (2) where we have your agree to do as such, (3) where the individual data is expected to consent to a lawful commitment or necessity, or (4) where the preparing is to our greatest advantage or the authentic interests of others, and not superseded by your privileges. These genuine premiums may incorporate the activity, support and improvement of our items, stage and administrations, offering a progressively custom fitted, customized and productive help for our clients, correspondence with you as important to offer our types of assistance to you, misrepresentation avoidance and system and data security, undertaking showcasing exercises, and for the reasons for identifying or forestalling criminal operations. We may have other real interests, and in the event that we trust it is suitable, we will illuminate you regarding what they are.

If you have inquiries regarding the lawful premise on which we gather and utilize your own data, it would be ideal if you get in touch with us here.

B. Protection Rights

As an inhabitant of the European Economic Area), you have the accompanying information security rights:

  • The option to get to, right, update or solicitation cancellation of your own information.
  • The option to question handling of your own data; solicit us to confine preparing from your own data or solicitation compactness of your own information.
  • The option to quit showcasing interchanges we send you whenever (see Part IV, Section B above for more details).
  • The option to pull back your assent whenever on the off chance that we have gathered and handled your own data with your consent.
  • You reserve the privilege to whine to an information assurance authority about our assortment and utilization of your own information.

If you wish to practice any of these rights, it would be ideal if you get in touch with us here. We may request that you check your personality, or request more data about your solicitation. You may likewise contact our Data Protection Officer at

C. Information Controller

The information controller of your data is Roku, Inc. Our EU delegate is Roku Netherlands BV.

Part VII. Modifications

We may revise this Privacy Policy whenever by posting the altered form on the pertinent Roku Site or by giving such notification about or acquiring agree to changes as might be required by relevant law.